Sales leader with 15 years experience driving exponential revenue for high tech companies.
Visionary manager with a proven history of delivering unprecedented results within the memory industry. Spearheaded initiatives resulting in over $250 million in new memory business. Renowned as an adept relationship builder across North America, Asia, and Latin America, fostering international partnerships and driving sustained growth.
Automotive OEM
Designed and implemented bespoke infotainment solutions in collaboration with a premier automotive manufacturer specializing in head units. Orchestrated partnerships with engineers, factory auditors, general counsel, and factory specialists, resulting in securing $180 million in new flash memory business for Transcend. Delivered PPAP and First Article of Inspection for automotive solutions, ensuring stringent quality standards. Directed post-production customer support efforts, contributing to achieving a less than 3 DPPM (Defective Parts Per Million) rate over the project's lifecycle. Cultivated strategic B2B relationships through networking with partners, while also allocating resources to charitable causes via participation in sponsored events.
D2C Retail
Directed sales team efforts to identify and secure retail partnerships across LATAM countries including Guatemala, Colombia, Chile, Peru, and El Salvador. Successfully navigated intricate contract negotiations with seven prominent technology retailers, namely iShop, Regal, Supersonidos, Radio Shack, Computel, and Makro Computo, resulting in product placement in over 70 stores. This strategic initiative amounted to a project value of $10 million.
Channel Sales
Retail
Pioneered the introduction of consumer flash memory solutions into the New York City market, securing partnerships with prestigious photo retail giants, B&H Photo and Adorama. Effectively expanded product offerings both online and in-store, incorporating hundreds of products. This strategic endeavor resulted in generating over $20 million in revenue from sales both in-store and online.
Distribution
Established D&H Distribution as a direct customer, broadening the distribution network significantly. Oversaw the management of numerous consumer SKUs for retail, actively participating in trade shows and sales floor events to bolster brand presence and drive sales. Developed targeted marketing campaigns tailored to enhance sales velocity at scale, effectively amplifying market reach and customer engagement.
Industrial Embedded
Pioneered the introduction of embedded flash memory solutions into high-volume mission-critical applications, revolutionizing their efficiency and reliability. Through strategic sales initiatives and relentless dedication, successfully facilitated the sale of over $200 million worth of solutions over an impressive 11-year span, establishing a legacy of excellence in the industry.
Team Leadership
Directed high-performing sales teams across key regions including New York City, Latin America, and Silicon Valley. Instrumental in training new hires on essential sales techniques, technology roadmaps, best practices, and effective contract negotiations, ensuring the development of skilled and knowledgeable sales professionals poised for success in diverse markets.
